Detailed reports are made on a weekly or monthly basis, as per client needs. Each report can include:
- Daily changes to the account, bidding, keywords, budget, etc.
- Daily spend, weekly spend totals, and monthly spend totals.
- Results of any A/B tests
- Relevant metrics like ad spend, CTR, ROI, CPA, Revenue, Conversion rate, etc.
Reports are not just for the client, but an important tool for analyzing historical data for the ad management team as well.