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Google Adwords Management Services For Ecommerce Brands

Want to start or improve your eCommerce campaigns on Google Adwords?

Paid search is a major source of traffic for eCommerce stores, and Google Adwords is one of the most popular paid advertising platforms. In fact, according to Merkle, Google accounted for 71% of all U.S. digital ad spending in Q2 of 2018.

What Are Google Adwords Management Services?

Google ads are paid online advertisements that are bought by eCommerce businesses to have their product advertised on the top ad space of Google search results. 

Advertisements cost money and ad platforms are complex to navigate, so ad agencies are hired to manage ad campaigns for businesses (especially new businesses) who want to advertise but do not have the in-house talent and resources to handle it themselves.

There are main 5 types of AdWords campaigns:

Search Network campaigns

Ads are shown in google search results.

Display Network campaigns

Show adverts on websites and apps across the Internet.

Google Shopping campaigns

Show image ads for products on Google Shopping.

Google remarketing campaigns

Show adverts to people who have visited your website.

Youtube campaigns

Ads are shown before, during, or after videos on YouTube.

Google AdWords management services will help you choose the right campaign type and target your audience so you get the most out of your ad spend. Most agencies focus on just 1 or 2 types of ad campaigns, so it is important to find one that knows your industry and how to target your customers.

What Adwords management services are there?

AdWords management services that ad agencies provide range from setting AdWords campaigns up to daily AdWord optimization. Some ad agencies specialize in specific areas, like lead generation campaigns or search engine marketing (SEM)

Google ads management services can also be broken down into different levels of service. Some ad agencies may offer AdWords management services that entail more overseeing, while some ad agencies may provide AdWords management services that are on more of the hands-on level.

Google ads management service can be provided by ad agencies on a local scale (for smaller budgets), regional scale (for mid-sized companies) and on a national AdWords management service (for larger Google Ads budget).Adword management services vary from agency to agency and may include:

  • AdWord account set-up
  • google analytics setup for conversion tracking
  • campaign strategy & setup
  • keyword research
  • ad copy creation
  • ad scheduling
  • bid management
  • optimization for higher ROI
  • landing page design & optimization

How does Google Adwords campaign management work?

Campaign management starts with an ad account audit, which paves the way to keyword research, analysis, implementation, including continuous reporting and A/B testing.

Competitive Analysis

With our in-depth analysis of your competitors, we can help you identify the strategies they are using to gain visibility on Google. We will also identify any weak points of your competitors to gain an unfair advantage. From keyword targeting, ad creatives to landing page content optimization - we will identify the most profitable opportunities for your business.

Audit and Interview

We conduct a full audit of the ad account and a short interview with you to better understand what you expect from the partnership. We strive for a complete understanding of long-term goals as well as more immediate needs in order to create an effective marketing strategy that will achieve goals efficiently while being mindful of any ad budget constraints.

Paid Campaign Analysis & Implementation

With an established Google Ads account, we will analyze historical data from existing campaigns to find what performs best and adjust other parts of the campaign structure to perform similarly. We will change bidding options, ad groups, keywords, ad text, and destination links to align with our goals and target audience. The end goal is to drive as many conversions as a possible per dollar spent.

Conversion Tracking & ROI Analysis

Once the ad campaign is running smoothly, our job doesn't end there. We monitor ad performance daily to keep costs down and conversions high. If any problems arise, whether it be ad quality, ad relevance issues, or anything else that can affect ad performance, we will act immediately to resolve the issue. The goal of conversion tracking and ROI analysis is to maximize ROI.

Search Network Advertising

We monitor your AdWords progress and engagement to adjust bids, ads, copy, headlines, and keywords to optimize for the traffic that will engage most profitably on your site.

Ad Variation & Testing

We employ A/B testing methods to determine which ads or landing pages lead to the highest click-through- and conversion rates. This process is a never-ending pursuit for improvement.

Monthly Maintenance

All aspects of the account will be reviewed each month to determine which areas can be improved and ensure the campaign is running smoothly. Adding negative keywords and long-tail keywords will continuously improve results over time. Our end goal is to create a campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing your account ensures you’re not spending too much, and your ads are always shown in the optimal positions to convert. Throughout our process, we’ll discover the key ingredients for your website to be successful with PPC ads and grow the campaign as profitability rises. We work hand-in-hand with you and have strategy calls each week to ensure we’re on the same page with goals & results.

Detailed reports

Detailed reports are made on a weekly or monthly basis, as per client needs. Each report can include:

  1. Daily changes to the account, bidding, keywords, budget, etc.
  2. Daily spend, weekly spend totals, and monthly spend totals.
  3. Results of any A/B tests
  4. Relevant metrics like ad spend, CTR, ROI, CPA, Revenue, Conversion rate, etc.

 

Reports are not just for the client, but an important tool for analyzing historical data for the ad management team as well.

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How to choose the right Google Adwords management provider for your venture

There are countless AdWords management providers out there, so how do you know which is right for you?

Here are 3 tips on what to look for when choosing a provider:

Experience and expertise

The service provider should have at least a few years of experience in running successful ad campaigns. Look for how long they have been as a registered business. Find out on LinkedIn how many people work there and what their level of experience is. You could also try to find any reviews or feedback from the clients they have worked with. There is no clear-cut way to evaluate expertise, but at the very least, make sure they have some kind of proven track record.

Size of the account portfolio

The provider should have a large portfolio of accounts, so they have the experience and resources to manage your campaign cost effectively. Do they have case studies about their Google Ads clients? What was the size of these businesses? How did they improve their results?

Asking the right questions

Anyone can claim to be an expert in anything on the internet. But, how do you know if they are speaking out of their ass, or being transparent and truthful about their claims? The easiest way to find out is to ask the hard questions, in the form of "how" and "why". See how professional and immediate is the response. Usually, the person who is an "expert", has a vast knowledge about the topic and should be able to offer a detailed and logical response(so that the client understands).

Questions to ask prospective Google Adwords Management Service providers

The AdWords management service providers should be able to tell you what type of AdWords campaign is currently in place, how it's performing, and what action steps to take in order to improve. Here are some of the "hard" questions you could ask from your potential prospects:

Having many good questions will help you determine the level of their experience, expertise, and depth of knowledge.

The Cost of Google Adwords Management Services

The cost of Google Adwords management services is dependent on the agency.
Most AdWords management services will charge a monthly (fixed) management fee plus a percentage(%) of ad spend.
The industry average AdWords management fee is usually around 15% ad spend and monthly AdWords management service fees start from $500+ per month depending on the size of the account, ads spend, and other factors.

The cost of AdWords management services at an agency vary greatly due to the fact that AdWords management services are dependent on so many different factors such as:

Monthly advertising budget
Campaign type
Campaign / account size
Number of keywords
Industry/niche
Number of products & categories

You can expect to pay anywhere between $500 and $20,000 per month for AdWords management services at an ad agency.
The reason why ad agencies charge so much is that AdWords management services require a multitude of different skill sets to be able to deliver results that meet your goals. It takes years of Adwords management experience to fully understand the AdWords platform and all of its features.

The AdWords management services team at an ad agency uses a combination of their knowledge, AdWords certifications, years of experience, and advanced tracking & analytics tools to deliver results that match your targets.
PPC management services offered by an agency are usually far more affordable than managing the AdWords campaigns yourself. Advertising dollars can be quickly wasted if you don’t have the AdWords management skills or experience.

Most Common Reason People Waste Money With Google Ads

We audit businesses of all sizes, from small startups to big eCommerce companies. 90% of our clients overspend by thousands of dollars each month without continuously monitoring their PPC campaign or tracking the important metrics!

So, if you are looking to get the most value per dollar spend, it is important to work with an AdWords management service that can help you avoid these mistakes and make more money!

Get Your Estimate

Each Google Ads campaign is different and has different goals. We’ll put together a plan for your successful google ads campaign. Complete the form by clicking the red button below. If you’d like to discuss your project over the phone, call us at +1 786 245 4004.