5 Important Elements of a Marketing Plan
Developing an effective marketing strategy is crucial for any business that wants to have success. Every accomplished businessperson has heard about these important elements of a marketing plan. Sadly, many small business owners don’t take marketing seriously despite knowing how important it is for the growth of their company. We have seen many smaller companies […]
7 Tips to Improve the Product Pages of your Online Store
A good product page is what can make or break an online store. It’s where the sales are made. This is the page where your visitor has decided to come to consume content about your product – and decide whether they will purchase it or not. Chances are, you’re going to be sending a lot […]
What should you look for when choosing a marketing company for your small eCommerce business?
One of the common questions eCommerce business owners have is: “What should I look for when choosing a marketing company for a small eCommerce business?”. When choosing a marketing company for a smaller eCommerce business, you want to be sure that they are more focused on CPA (cost per acquisition) marketing and less on branding. […]
How to Grow Your Business Using Value-Based Marketing
Most businesses tend to focus on approximately 3% of the customers who are ready to pay for a product or service right now. While the “look at me and buy” idea is sensible in theory, it may not always work practically – especially if your market is saturated. You can’t simply get the ideal customers […]
The Larger Market Formula
It’s difficult to increase your sales exponentially without making your business appeal to the larger market. With the larger market formula, you will not only widen the share of prospects you can appeal to, but you will also propel your business ahead of your competitors. What is the Larger Market Formula? Statistics have shown that […]