Google Ads Management & Google Shopping Ads
Global eCommerce is booming at a quick pace. More and more customers are using Google, Amazon, and Bing to search and buy products. It’s becoming increasingly more important to establish an omni-channel PPC presence to succeed in the eCommerce marketplace.
Many business owners are unsure of where to start with PPC management, or they may not have the time to manage their campaigns themselves.
That’s where professional eCommerce PPC management services can help. We help businesses of all sizes create, manage, and optimize their PPC campaigns for maximum revenue growth using the proprietary methods we have perfected over the years. We also offer a results-based guarantee for all of our clients.
Hiring an eCommerce PPC Management agency can be the difference between making or breaking your business.
Here are 5 advantages of hiring a PPC agency for your eCommerce business:
One of the primary goals of all eCommerce businesses is to increase revenue. What many business owners tend to forget is that growing your eCommerce sales consists of dozens of different activities.
By hiring a professional PPC manager, you can focus on developing your product line, hiring staff, designing new products, and introducing new offers.
Running PPC campaigns by yourself, experimenting with an unqualified agency or in-house team can wreak havoc on your advertising budget and results. It’s not just about pushing the right buttons – it’s also important to understand buyers’ psychology.
Our team uses a holistic approach to advertising which starts from deep market research and ends with an in-depth customer journey analysis. This guarantees a higher rate of success from the start.
Managing your PPC campaigns can take a lot of time and effort – especially if you want to scale your business fast and with minimal downside. If you’re not a PPC “geek”, it can be tough to figure out which metrics you should be focusing on.
Not every eCommerce business is the same, and every PPC account requires a specialized approach. We know exactly what metrics and KPIs to look at to ensure the best results for our clients.
Digital marketing trends change rapidly and it can be tough to keep up with them when you’re also managing an eCommerce business on the side. Because the competition is fierce, every bit of knowledge counts and the first movers get an advantage.
Working with Adacted eCommerce PPC management agency ensures that you’re always up to date with the latest changes in the landscape.
Your digital marketing strategy needs to change with your eCommerce growth phase. It’s important to switch your strategy every time you outgrow a previous phase, enabling you to scale faster, and profit more.
We have experience growing brands to $10M+/year businesses from scratch, and we know when to use the correct tools for the job.
Need an expert team to manage your PPC Ads?
There are two Google Ads platforms to advertise your business, Google Search and Google Shopping. Depending on your business model, it’s important to know where to focus your efforts.
Google’s search adverts are perhaps the most well-known and effective advertising platform around.
Google Search adverts appear on the top and bottom of Google search results and Google’s partner pages. You can select from a variety of keywords to reach customers looking for your products, and optimize for sales volume, average order value, reach, and more.
Our team will conduct an in-depth keyword analysis that will help you identify untapped traffic and the best opportunities for your online store.
Google Shopping ads are similar to Google adverts in that they appear on the top and bottom of search results, but also on various other Google’s platforms (even Youtube!).
You can reach a specific target audience based on their unique search patterns and preferences. It’s a great way to promote your products and increase sales by reaching customers who are already searching for relevant products, giving you an edge over competitors.
Google Shopping campaigns are available to all businesses in the US and Canada (click here to see the full list of eligible countries) and can be set up through Google Ads or a direct feed with your eCommerce platform.
We’ll set up Google Shopping campaigns that will help you find new customers, and improve your ROAS. Our secret sauce is the way we set up your product feed, which helps Google to optimize faster.
Our PPC management team will run both types of Google Ads on your behalf, creating custom strategies that target potential customers most likely to buy from you – while guaranteeing an increase in sales OR your money back.
eCommerce PPC requires a different approach compared to lead generation or brand awareness marketing. That’s why we’ve developed our own unique way of doing keyword research, writing compelling ad copy, and structuring PPC campaigns.
It all comes down to understanding how Google Ads works, what PPC campaign types to use, how to structure your ad groups, and what messaging to use on your landing page.
Our team lives and breathes eCommerce marketing – whether it’s Google Ads, Bing, or social media, Adacted has you covered!
If you’ve been in the eCommerce ads business for some time, you might be familiar with the countless tracking issues that are constantly popping up.
Advertising platforms are stealing conversion attributions from each other and after the IOS updates, some stores are struggling to get any valid data at all.
At Adacted we know that the only way to scale is to use the best data possible. That’s why we have partnered with multiple tracking companies to offer our clients cutting-edge first-party data, which is unaffected by external factors.
This means you will be able to see how different advertising platforms contribute towards conversions and can make decisions based on accurate information.
One of the reasons why our clients stay with us for long periods is because of our 100% personalized approach to ad management.
We have a large team of eCommerce PPC experts, but each client is assigned a personal Account Manager and a PPC Specialist to help drive the most effective results. We understand how important it is to have a point of contact who understands your business deeply, so they can provide you with reliable data and up-to-date reports on a weekly basis.
We also have a customized communication platform, which means you can get answers to your questions quickly and efficiently.
Our team has worked in the eCommerce industry for years, so we have a deep understanding of what makes products popular and how to create eCommerce ads that really sell.
We’ll show your ads to people who have already visited your website and try to convert them into customers. To make a good retargeting campaign it’s important to understand the main objections of your customers.
Showing the right message at the right time will not only increase your conversions but will also improve the perception of your brand.
We’ll advertise your products on websites that closely match the demographics of your target customer – which will make you stand out from competitors.
While the search engine results pages can bring good results, it’s important to maximize every possible avenue. We call this approach Omni-Channel Marketing.
A well-maintained product feed and merchant center account is essential to launching a successful Google Shopping PPC campaign.
We know how to build product feeds that will support your ad campaign, match for the best search queries, and help you get the most out of your ad spend.
Unlike many other agencies, we don’t lock your account. In fact, you’ll get full access to your Google Ads account – including the ability to pause and cancel at any time.
This means you’re in full control of your ad spend and can make changes if you want to.
Before spending any money on your PPC ads, we start by laying the groundwork for success with a process known as Essential Analysis, Research, and Copywriting (ARC).
The ARC allows us to obtain a thorough knowledge of your market, competitors, true metrics, and ideal customer. We also examine your current sales processes during the ARC in order to identify any problems and work to correct them as soon as possible.
As a result, we can improve the conversion rate of your online store while also laying the groundwork for optimizing your marketing budget and ROI.
We begin working on the first version of your ads once we’ve gained an in-depth grasp of your industry, competitors, real measures, and ideal customer persona (all occurring within 5-10 days after signing up).
When the first version is complete and authorized by you, it’s then published on the PPC Advertising platform. Iteration Blueprint begins here: we begin gathering data on what works and what doesn’t.
With this information, we’ll have data to back up our next decisions, allowing us to start launching new iterations that are more scalable and lucrative.
We’re also laying the groundwork for your structured paid traffic funnel while implementing the Iteration Blueprint, which leads potential consumers down a specific path to eventually convert them into prospects who will buy.
We’ll zero in on your ideal client, figure out what motivates them to buy and where they congregate based on the data we collect and fine-tune our approach until we’ve “cracked the code”.
At this point, we’ll have the data and metrics to project profitable ROAS (return on ad spend) as well as the confidence to start ramping up spending. This is when you’ll see six-figure revenue figures.
Adacted has overseen the growth of over 100 eCommerce stores using PPC Advertising since 2019 – and we’ve learned a thing or two in the process. We don’t always follow the best practices, because oftentimes there’s no real proof that they work. Instead, we do whatever it takes to get results for our clients.
Our team of certified Google Ads professionals know what it takes to propel eCommerce stores into the stratosphere. We are committed to making your business grow by leaps and bounds.
We’re always available, even after launch, for questions or concerns at any time – meaning no matter how big your eCommerce business grows, you’ll never be left behind.
If you’re not getting the results you want from your current PPC Agency or would like to see if we could do better, feel free to contact us for a FREE consultation where we’ll take the time to understand your business and discuss what strategies we could use to grow your revenue.
Remember: If you don’t get profitable results, you will get a full refund on the agency fee. This is something no other agency can offer because they cannot deliver profitable results at scale.
*Offer is valid for businesses with a proven product-market fit.