Edge by KS: 4x Revenue Growth in One Year Through Multi-Platform Ad Optimization

Industry
Fashion

Services
Meta Ads, TikTok Ads, Google Ads, Content Production

The Brand

Founded in 1987 by Kim Sung and Joe Kim, Know Style began as a small family business and expanded into multiple mall-based retail stores across the United States. In 2023, they launched their direct-to-consumer brand, EDGE by KnowStyle (EDGE by KS), focusing on trendy, high-quality women’s clothing.

“We wanted to provide stylish and affordable fashion for women who want to stand out with unique, eye-catching outfits,” says Debbie Sung, DTC Manager at EDGE by KS.

The brand emphasizes a combination of contemporary designs and comfortable wear, aiming to cater to a wide range of fashion preferences for women in their 20s to late 30s.

The Challenge

Upon teaming up with Adacted in August 2023, EDGE by KS faced several challenges in their digital marketing efforts:

  1. Unreliable customer acquisition costs, CPA varying from $15-35
  2. Low daily ad spend between $150-250
  3. Underperforming ad campaigns

“We knew we had great products, but we weren’t reaching our full potential in the digital space,” Debbie explains. “We needed to find a way to efficiently scale our online presence and sales.”

The Solution

Adacted’s strategy for EDGE by KS was multi-faceted, focusing on both immediate improvements and long-term scalability:

  • Consolidated ad structure on Facebook
  • Utilization of various ad formats (video ads, collection overviews, dynamic product ads)
  • Continuous testing and optimization
  • Expansion to TikTok advertising
  • Focus on user-generated content (UGC) and influencer content
  • Implementation of dynamic catalog ads
  • Platform-specific optimization strategies
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“We implemented a strategy of continual testing and optimization,” says Robert, Lead Creative Strategist from Adacted. “We regularly launched new ad sets and quickly shut down underperforming ones.”

The team also recognized the importance of content variety. “Utilizing a mix of product highlights, UGC, and influencer content helped maintain ad performance across both platforms,” Niki from Adacted adds.

The Results

Within a year of partnering with Adacted, EDGE by KS saw remarkable growth:

  • Revenue increased from $71,949.21 in July 2023 to a projected $300,000+ in July 2024
  • Monthly orders grew from 1,096 to over 4,000
  • CPR reduced from $18 to consistently under $10
  • ROAS on Facebook regularly exceeding 10x

Key Milestones

Key milestones in the journey included:

  • October 2023: First month exceeding $100,000 in net sales
  • January 2024: First month exceeding $300,000 in net sales
  • May 2024: Highest grossing month with over $400,000 in net sales

“The growth we’ve experienced has been phenomenal,” Debbie enthuses. “Adacted’s strategies have not only increased our sales but also improved our overall online presence and customer engagement.”

The Lessons

The journey with EDGE by KS highlighted several key insights for e-commerce success:

Importance of continual testing and optimization

Value of a multi-platform approach

Necessity of seasonal adjustments

Power of diverse content in ads

Effectiveness of dynamic ad formats

Criticality of flexible budget management

Significance of understanding different attribution models

Importance of inventory management in relation to ad spend

"Robert and Chris are amazing! We've worked with Adacted for almost a year now and they have really helped scale our ad accounts. They're super helpful and passionate about addressing all our questions and concerns."

Debbie Sung, DTC Manager at EDGE by KS

Ready to Boost Your E-commerce Game?

Impressed by EDGE by KS’s 4x revenue growth? We can help your brand shine too! Our team specializes in turbocharging e-commerce businesses with smart, multi-platform strategies.

Why Choose Us?

  • We’ve helped brands grow from $70K to $300K+ monthly revenue in just one year
  • We’re wizards at reducing costs while boosting sales
  • We make ads that customers love to engage with

Curious about how we can transform your business? Let’s have a friendly, no-pressure conversation about your goals and how we might help you achieve them.

Your success story could be the next big win. Let’s make it happen together!

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