Svaha USA: 20% YoY Growth Through Multi-Channel Marketing & Creative Optimization

Industry
Fashion

Services
Meta Ads, TikTok Ads, Google Ads, Content Production

The Brand

In 2015, Jaya Iyer faced a dilemma. Her space-obsessed daughter dreamed of becoming an astronaut, but Jaya couldn’t find a single science or technology-themed shirt for girls. Recognizing a gap in the market, she leveraged her apparel industry expertise to create Svaha USA.

“We want to change that!” Jaya exclaims. “We are starting a revolution aimed at shattering gender stereotypes!”

Svaha’s mission is clear: prove that STEAM (Science, Technology, Engineering, Art, & Math) concepts are cool and accessible to everyone, while celebrating femininity in STEAM fields.

Their product line? Functional dresses with thoughtful, STEAM-inspired patterns for women who refuse to choose between loving science and being feminine.

The Challenge

Despite its innovative concept and growing popularity, Svaha hit a plateau. “We were stagnating,” Jaya recalls. “Our previous agencies couldn’t drive predictable growth, and we struggled with inventory management due to uncertain sales volumes.”

Key issues included:

  • Lack of growth with previous marketing agencies
  • Unpredictable SKU sales volumes leading to stock issues
  • Over-reliance on existing customers, minimal new customer acquisition
  • Absence of well-researched ad content

Before partnering with Adacted, Svaha’s annual revenue in 2022 was declining.

The challenge was clear: break through the plateau and reignite growth.

The Solution

Adacted implemented a comprehensive, multi-channel digital marketing strategy:

Creative Development

  • Continuous testing of new video and image ad
  • Focus on product demonstrations, founder videos, and UGC
  • Platform-specific content, especially for TikTok

Paid Advertising

  • Heavy focus on Facebook/Meta with expansion to TikTok
  • Various campaign structures: Advantage+, Cost Cap Bidding, Catalog ads
  • Continuous budget optimization
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Multi-Channel Approach

  • Integration of Facebook, Google Ads, and Klaviyo email marketing
  • Strategic expansion to TikTok for new audience reach

Strategic Sales Events

  • Carefully planned promotions to drive revenue spikes
  • Balance between discounts and profitability

Product Strategy

  • Regular release of new dress patterns
  • Highlighting bestsellers in advertising

Unique Story

“We focused on telling Svaha’s unique story through our ads,” explains Robert, the Lead Creative Strategist at Adacted.

“By showcasing the products in action and highlighting the founder’s passion, we were able to connect with STEM and Arts enthusiasts on a deeper level.”

The Results

The impact was significant:

20% YoY Revenue Growth

  • 2022: Established a solid revenue baseline
  • 2023: Achieved significant double-digit percentage increase over the previous year
  • 2024 (Jan-Jul): Already reached a substantial portion of the previous year’s total, on track to surpass it by a considerable margin

Improved Advertising Efficiency

  • New Customer Acquisition Cost consistently below $40
  • Facebook ROAS: 2.5x-3.5x
  • Google Ads ROAS: 5x-8x
  • TikTok ROAS: Improved to 2.2x by July 2024

Successful Sales Events

  • June 2024 anniversary sale: $227k in 9 days

Key Learnings

Continuous creative testing is crucial for maintaining performance

Different platforms require tailored strategies and content

Regular new product releases maintain customer interest and provide fresh ad content

Balancing growth with profitability is an ongoing challenge

“The key was finding the right balance,” the Adacted team notes. “We needed to push for growth while maintaining profitable customer acquisition costs. It’s a delicate dance, but when done right, the results speak for themselves.”

The Future

With a solid foundation for growth established, Svaha USA is poised for continued expansion.

Plans include exploring new product lines, further international expansion, and continued refinement of their multi-channel marketing approach.

Jaya Iyer, founder & CEO of Svaha USA, praises Adacted’s approach:

"I have been working with the Adacted team for a year now and it has been nothing but an amazing experience. They are always full of ideas, pushing me to improve, and always ready to help. I have never worked with such an energetic and professional group ever. Highly recommend them for all your marketing needs!"

Jaya Iyer, Founder & CEO at Svaha USA

Ready to Dress Up Your Sales?

Inspired by Svaha USA’s 20% year-over-year growth?

We can help your brand make a similar fashion statement! Our team specializes in crafting multi-channel strategies that turn heads and boost revenues.

Why Us?

  • We’ve helped brands achieve consistent double-digit growth
  • We’re experts at lowering acquisition costs while increasing sales
  • We create campaigns that resonate with your unique audience

Curious about how we can tailor a growth strategy for your brand? Let’s have a friendly, no-pressure conversation about your goals and how we can help you reach them.

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