Too Many Details: You're telling people about every little feature instead of showing how it helps them
Not Showing Real Life: You're not showing how your product makes life better
Not Testing: You're not trying different kinds of ads to see what works
Missing the Point: You're talking about what your product does, not what problems it fixes
Same Message for Everyone: You're using the same ad for all different types of people
What happens?
You spend too much money on ads. Not many people buy. Your money goes down the drain.