In 2015, Jaya Iyer faced a dilemma. Her space-obsessed daughter dreamed of becoming an astronaut, but Jaya couldn’t find a single science or technology-themed shirt for girls. Recognizing a gap in the market, she leveraged her apparel industry expertise to create Svaha USA.
“We want to change that!” Jaya exclaims. “We are starting a revolution aimed at shattering gender stereotypes!”
Svaha’s mission is clear: prove that STEAM (Science, Technology, Engineering, Art, & Math) concepts are cool and accessible to everyone, while celebrating femininity in STEAM fields.
Their product line? Functional dresses with thoughtful, STEAM-inspired patterns for women who refuse to choose between loving science and being feminine.
Despite its innovative concept and growing popularity, Svaha hit a plateau. “We were stagnating,” Jaya recalls. “Our previous agencies couldn’t drive predictable growth, and we struggled with inventory management due to uncertain sales volumes.”
Key issues included:
Before partnering with Adacted, Svaha’s annual revenue in 2022 was declining.
The challenge was clear: break through the plateau and reignite growth.
Adacted implemented a comprehensive, multi-channel digital marketing strategy:
Creative Development
Paid Advertising
Multi-Channel Approach
Strategic Sales Events
Product Strategy
Unique Story
“We focused on telling Svaha’s unique story through our ads,” explains Robert, the Lead Creative Strategist at Adacted.
“By showcasing the products in action and highlighting the founder’s passion, we were able to connect with STEM and Arts enthusiasts on a deeper level.”
The impact was significant:
“The key was finding the right balance,” the Adacted team notes. “We needed to push for growth while maintaining profitable customer acquisition costs. It’s a delicate dance, but when done right, the results speak for themselves.”
With a solid foundation for growth established, Svaha USA is poised for continued expansion.
Plans include exploring new product lines, further international expansion, and continued refinement of their multi-channel marketing approach.
Inspired by Svaha USA’s 20% year-over-year growth?
We can help your brand make a similar fashion statement! Our team specializes in crafting multi-channel strategies that turn heads and boost revenues.
Why Choose Us?
Curious about how we can tailor a growth strategy for your brand? Let’s have a friendly, no-pressure conversation about your goals and how we can help you reach them.
