An alarming number of businesses walk straight into a perilous pitfall: the illusion of single-channel ROI targets.

Yes, envisioning each channel at its peak performance may seem attractive. But, in the real world, a predictable cycle of detrimental actions begin to take shape:

❌ Ad experts channel increased budgets towards remarketing

❌ Those in charge of paid search exhaust their energy (and your funds) on low-hanging fruit – branded search campaigns

❌ The email division gets tunnel-visioned, striving to promote discounts for quick-hit sales

In this scenario, everyone’s ROI appears fantastic. But the stark reality is, it’s akin to a shaky tower ready to tumble.

In no time, an equally predictable series of aftermaths begin to unravel:

❌ New customer acquisition grinds to a halt

❌ Customer loyalty takes a nosedive

❌ Revenue goals remain unattainable

Eventually, the steady pulse of your business growth flatlines.

Or even worse, your business implodes.