More and more businesses are using Facebook to promote their products and services, mostly because their advertising platform has proven to be truly effective for

Company owners often tend toward recruiting an employee because it has historically been the “go to” method for addressing a pressing need. Furthermore, business owners

You have developed a new product, hurray! The only problem is that products don’t sell themselves – we need a way to introduce them to

Market research is incredibly important for businesses of all sizes. Unfortunately, many of the market research methods can be expensive and extremely time-consuming. Thanks to

For some businesses, the process of identifying a target market comes intuitively and for others, not so easy. You might have a product or service

Whether you are a seasoned author or just starting, you will need a book marketing plan if you want to reach more readers, grow your

Developing an effective marketing strategy is crucial for any business that wants to have success. Every accomplished businessperson has heard about these important elements of

One of the common questions eCommerce business owners have is: “What should I look for when choosing a marketing company for a small eCommerce business?”.

Most businesses tend to focus on approximately 3% of the customers who are ready to pay for a product or service right now. While the

It’s difficult to increase your sales exponentially without making your business appeal to the larger market. With the larger market formula, you will not only