Optimizing Your eCommerce Website for Higher Conversion Rate In 2022

Conversion rate optimization(CRO) is a method to increase sales without increasing traffic or ad-spend, simply by making changes to the website. 1 single eCommerce optimization probably does not yield noticeable improvements in conversion rate. We might be talking just about a 0.01% – 0.2% change. But, if you stack these small improvements over time, you […]

5 Must Try Product Marketing Videos For Your Ecommerce Business

Many people compare different products online, get recommendations from friends, and read reviews. Most of the consumers, however, watch videos. In fact, users have a higher chance of buying products after watching a video. 92% of the marketers say that using videos is a significant part of their business marketing plan and 71% of customers […]

21 eCommerce Funnel Metrics Every Facebook Marketer Needs To Know

It’s pretty common for an eCommerce marketing team to rely on Facebook Ads to drive traffic that results in product sales in their online store. It’s also pretty common for them to wonder why they aren’t getting the conversion rates they want, even though their ads are compelling and their product is something people obviously […]

12 Reasons Why You Should Hire a Facebook Ad Agency

More and more businesses are using Facebook to promote their products and services, mostly because their advertising platform has proven to be truly effective for customer acquisition. Many agencies have been founded to assist large and small enterprises in filling in the gaps for activities such as Facebook ads management, copywriting, and so on. You […]

Advertising Agency Vs. Hiring In-House: Which is Better?

Company owners often tend toward recruiting an employee because it has historically been the “go to” method for addressing a pressing need. Furthermore, business owners may believe that hiring an outside contractor is much more costly than hiring in-house personnel. The problem with this logic is that most owners don’t have a real reference point […]

How to Create a Marketing Plan for a New Product (2022)

how to create a marketing plan for a new product

You have developed a new product, hurray! The only problem is that products don’t sell themselves – we need a way to introduce them to our potential audiences. In this article, we will explore different ways of how to create a marketing plan for a new product. What is a product marketing plan? A product […]

How to use Google Trends for Market Research (2022)

Market research is incredibly important for businesses of all sizes. Unfortunately, many of the market research methods can be expensive and extremely time-consuming. Thanks to the widespread usage of the internet, market research tools have become more accessible to all businesses. In this article, we will focus on how to use Google Trends for market […]

Can Your Target Market be Everyone?

For some businesses, the process of identifying a target market comes intuitively and for others, not so easy. You might have a product or service that you believe is beneficial for everyone, and that might be true. The only problem is that for effective marketing and branding, you need to have a specific target market. […]

How to Write a Book Marketing Plan: Step-by-Step Guide

how to write a book marketing plan

Whether you are a seasoned author or just starting, you will need a book marketing plan if you want to reach more readers, grow your audience and systematically organize your efforts. Way too many wonderful authors don’t get the appreciation they deserve because of the lack of marketing and selling. As an author, it is […]

How to Stick to a Routine – 5 Unforgettable Steps

I have always wondered how to stick to a routine over a long period. Making a daily routine has always been fun for me, but the other part – actually committing to it for a long period, has been a struggle. We have heard about the importance of making routines for our whole life. As […]